Question: What is an ‘impression’ in Google Ads?
A) A user clicking on your ad.
B) Your ad appearing on a website or in search results.
C) A conversion from your ad.
D) A view of your video ad.
Answer: B) Your ad appearing on a website or in search results.
Question: What does ‘CPC’ stand for in Google Ads?
A) Cost Per Click.
B) Cost Per Conversion.
C) Customer Purchase Cycle.
D) Click Per Cost.
Answer: A) Cost Per Click.
Question: Which option is NOT a setting you can adjust in Google Ads ad scheduling?
A) Day of the week.
B) Time of the day.
C) Language of the user.
D) Specific hours during the day.
Answer: C) Language of the user.
Question: How does the ‘Maximize Conversions’ bidding strategy work in Google Ads?
A) It sets bids to help get as many conversions as possible within your budget.
B) It focuses on increasing your click-through rate.
C) It aims to show your ad at the top of the page.
D) It automatically adjusts your bids based on your competitors’ strategies.
Answer: A) It sets bids to help get as many conversions as possible within your budget.
Question: What is the primary purpose of the ‘Ad Extensions’ in Google Ads?
A) To extend the duration of your ad.
B) To provide additional information to your ads, like location or phone number.
C) To increase the size of your ad.
D) To automatically create ad variations.
Answer: B) To provide additional information to your ads, like location or phone number.
Question: What does the term ‘Remarketing’ mean in Google Ads?
A) Targeting users based on their previous searches.
B) Reaching out to users who have previously interacted with your ads or website.
C) Repetition of the same ad on different platforms.
D) Marketing to the same audience repeatedly.
Answer: B) Reaching out to users who have previously interacted with your ads or website.
Question: Which report in Google Ads shows which specific terms people typed into Google before they saw your ad?
A) Search terms report.
B) User analysis report.
C) Conversion report.
D) Keyword performance report.
Answer: A) Search terms report.
Question: What is the main benefit of using targeted audiences in a Google Ads Display campaign?
A) To increase the number of impressions.
B) To show ads to users based on their interests and browsing behavior.
C) To decrease the overall cost of the campaign.
D) To improve the Quality Score of your ads.
Answer: B) To show ads to users based on their interests and browsing behavior.
Question: Which of the following is NOT a type of Google Ads campaign?
A) Search Network.
B) Display Network.
C) Email Campaign.
D) Shopping Campaign.
Answer: C) Email Campaign.
Question: What is the primary function of the Google Ads Keyword Planner?
A) To manage your ad spend.
B) To track the performance of your ads.
C) To research keywords and get historical statistics and traffic forecasts.
D) To automatically create ad copy.
Answer: C) To research keywords and get historical statistics and traffic forecasts.
Question: What is the benefit of having multiple ad groups in a Google Ads campaign?
A) To target different sets of keywords.
B) To decrease the overall campaign cost.
C) To increase the limit of ads you can create.
D) To simplify the campaign management process.
Answer: A) To target different sets of keywords.
Question: In Google Ads, what is an ad group?
A) A collection of related campaigns.
B) A set of relevant keywords and ads.
C) A group of campaigns targeting the same audience.
D) A set of ads that have the same budget.
Answer: B) A set of relevant keywords and ads.
Question: What does the ‘Display Network’ in Google Ads refer to?
A) A network of websites where your ads can appear.
B) The graphical display of your ad performance metrics.
C) A group of Google search partners.
D) The interface where you create and manage your ads.
Answer: A) A network of websites where your ads can appear.
Question: Which factor does NOT influence your Google Ads Quality Score?
A) Your bid amount.
B) Click-through rate (CTR).
C) Relevance of each keyword to its ad group.
D) Landing page quality.
Answer: A) Your bid amount.
Question: What is the purpose of a ‘Landing Page’ in Google Ads?
A) To provide a destination for users after they click your ad.
B) To display all of your ads in one place.
C) To show additional information about your business.
D) To increase your ad’s click-through rate.
Answer: A) To provide a destination for users after they click your ad.
Question: Which automated bidding strategy aims to show your ad on the absolute top of the page as often as possible?
A) Target Impression Share.
B) Maximize Clicks.
C) Target CPA.
D) Enhanced CPC.
Answer: A) Target Impression Share.
Question: What is the main advantage of using the Google Display Network for your ads?
A) Higher conversion rates compared to the Search Network.
B) Ability to reach a wider audience across various websites.
C) Lower costs per click compared to search ads.
D) Immediate increase in sales.
Answer: B) Ability to reach a wider audience across various websites.
Question: What is the primary function of the ‘Ad Preview and Diagnosis’ tool in Google Ads?
A) To preview how your ads will look on different devices.
B) To check the status of your ads and why they might not be showing.
C) To diagnose issues with your landing page.
D) To estimate the cost of your ads.
Answer: B) To check the status of your ads and why they might not be showing.
Question: Which metric measures how often people who see your ad end up clicking it?
A) Click-through rate (CTR).
B) Conversion rate.
C) View-through rate.
D) Engagement rate.
Answer: A) Click-through rate (CTR).
Question: What does the term ‘Conversion Rate’ refer to in Google Ads?
A) The rate at which your ads are converted into clicks.
B) The percentage of clicks that result in a sale or other desired action.
C) The rate at which ad views convert into impressions.
D) The frequency of ad conversions compared to the total budget.
Answer: B) The percentage of clicks that result in a sale or other desired action.
Question: Which of the following is NOT a component of Ad Rank in Google Ads?
A) The relevance of the ad and landing page.
B) The bid amount.
C) The weather conditions at the time of the ad auction.
D) The expected impact of extensions and other ad formats.
Answer: C) The weather conditions at the time of the ad auction.
Question: In Google Ads, what is a ‘Responsive Display Ad’?
A) An ad that automatically adjusts its size and format to fit available ad spaces.
B) An ad that responds to user interaction.
C) An ad that changes based on the user’s device.
D) An ad that updates its content in real-time.
Answer: A) An ad that automatically adjusts its size and format to fit available ad spaces.
Question: What is the main purpose of the ‘Search Terms’ report in Google Ads?
A) To show the actual terms people have typed into Google before seeing your ad.
B) To provide a list of recommended keywords.
C) To track the number of searches for your brand.
D) To display the search volume of different keywords.
Answer: A) To show the actual terms people have typed into Google before seeing your ad.
Question: How can ‘Negative Keywords’ benefit your Google Ads campaign?
A) By increasing the number of impressions.
B) By preventing your ad from showing for irrelevant searches.
C) By automatically increasing your bid on profitable keywords.
D) By creating new ad groups based on search trends.
Answer: B) By preventing your ad from showing for irrelevant searches.
Question: What is the function of ‘Ad Extensions’ in Google Ads?
A) To extend the duration your ad is shown.
B) To add additional information to your ad, like a phone number or more page links.
C) To increase your daily budget.
D) To automatically create variations of your ad.
Answer: B) To add additional information to your ad, like a phone number or more page links.
Question: Which feature in Google Ads helps you target ads to users based on their past online activity?
A) Audience targeting.
B) Demographic targeting.
C) Remarketing.
D) Interest targeting.
Answer: C) Remarketing.
Question: In Google Ads, what is the benefit of using broad match keywords?
A) They ensure your ad appears for very specific search terms.
B) They allow your ad to show for similar phrases and relevant variations.
C) They restrict your ad so it only appears for the exact keyword phrase.
D) They decrease the cost per click.
Answer: B) They allow your ad to show for similar phrases and relevant variations.
Question: What is the primary benefit of using Google Ads’ automated rules?
A) To automatically adjust your bids, budgets, and status of your ads based on specific conditions.
B) To create new ads automatically.
C) To send automatic replies to customer inquiries.
D) To predict future sales and conversions.
Answer: A) To automatically adjust your bids, budgets, and status of your ads based on specific conditions.
Question: Which Google Ads tool is used to analyze the performance of different aspects of your account?
A) Keyword Planner.
B) Campaign Manager.
C) Ad Preview and Diagnosis.
D) Report Editor.
Answer: D) Report Editor.
Question: In Google Ads, what is a ‘Campaign’?
A) A set of ad groups that share a budget, location setting, and other settings.
B) An individual ad and its corresponding keywords.
C) A single keyword and its performance data.
D) A group of related ads and their combined metrics.
Answer: A) A set of ad groups that share a budget, location setting, and other settings.
Question: Which bidding option is best if you want to focus on building brand awareness, not immediate sales?
A) Cost-per-click (CPC).
B) Cost-per-thousand impressions (CPM).
C) Cost-per-acquisition (CPA).
D) Return on ad spend (ROAS).
Answer: B) Cost-per-thousand impressions (CPM).
Question: What is a key benefit of Smart Bidding in Google Ads?
A) It allows manual control over each bid.
B) It uses machine learning to optimize for conversions in each auction.
C) It guarantees top placement in search results.
D) It reduces the need for keyword research.
Answer: B) It uses machine learning to optimize for conversions in each auction.
Question: In Google Ads, what does ‘ROAS’ stand for?
A) Return on Ad Spend.
B) Rate of Ad Success.
C) Range of Ad Scheduling.
D) Return on Ad Speed.
Answer: A) Return on Ad Spend.
Question: Which of the following best describes the ‘click-through rate’ (CTR)?
A) The number of clicks your ad receives divided by the number of times it is shown.
B) The percentage of conversions from your ad clicks.
C) The total cost of your clicks divided by the number of clicks.
D) The number of ad impressions divided by the number of clicks.
Answer: A) The number of clicks your ad receives divided by the number of times it is shown.
Question: What is the primary purpose of the Google Ads ‘Keyword Planner’ tool?
A) To automate the bidding process.
B) To monitor and report on campaign performance.
C) To help advertisers find keywords and see how they might perform.
D) To create and manage ad groups.
Answer: C) To help advertisers find keywords and see how they might perform.
Question: Which feature in Google Ads allows you to target ads to users who have previously visited your website?
A) Remarketing.
B) Contextual targeting.
C) Placement targeting.
D) Interest targeting.
Answer: A) Remarketing.
Question: What is the Google Ads tool used primarily for keyword research and planning?
A) Google Analytics.
B) Google Keyword Planner.
C) Google Search Console.
D) Google Trends.
Answer: B) Google Keyword Planner.
Question: What is the maximum number of characters for a headline in a standard text ad in Google Ads?
A) 25 characters.
B) 30 characters.
C) 35 characters.
D) 40 characters.
Answer: B) 30 characters.
Question: Which of the following is NOT a type of automated bid strategy in Google Ads?
A) Maximize Conversions.
B) Target Impression Share.
C) Manual Cost-Per-Click (CPC).
D) Target Cost Per Acquisition (CPA).
Answer: C) Manual Cost-Per-Click (CPC).
Question: Which Google Ads report should you analyze to identify the geographic locations where your ads are performing best?
A) Demographics report.
B) Geographic report.
C) User locations report.
D) Location insights report.
Answer: C) User locations report.
Question: What is a ‘Quality Score’ in Google Ads?
A) A measure of the relevance of your keywords.
B) A score that measures ad and landing page performance.
C) A rating that determines your ad position.
D) All of the above.
Answer: D) All of the above.
Question: Which Google Ads campaign type allows advertisers to pay only when users take a specific action on their website?
A) Cost-per-Click (CPC).
B) Cost-per-Thousand Impressions (CPM).
C) Cost-per-Acquisition (CPA).
D) Cost-per-View (CPV).
Answer: C) Cost-per-Acquisition (CPA).
Question: What is the purpose of adding negative keywords to a Google Ads campaign?
A) To increase the campaign’s budget.
B) To prevent ads from showing for certain search queries.
C) To decrease the cost-per-click (CPC).
D) To target a more specific audience.
Answer: B) To prevent ads from showing for certain search queries.
Question: In Google Ads, what does CTR stand for?
A) Cost-to-Revenue.
B) Click-through Rate.
C) Conversion Tracking Rate.
D) Customer Turnover Rate.
Answer: B) Click-through Rate.
Question: Which type of ad campaign is best for driving direct online sales?
A) Search campaign.
B) Display campaign.
C) Video campaign.
D) App campaign.
Answer: A) Search campaign.