Bharat Go Digital Case Study: Transition to WooCommerce Boosts Sales for B2C Client

Case Study: Transition to WooCommerce Boosts Sales for B2C Client

Industry: B2C – High-Cost Products

Duration: 1 Year SEO Effort + 3 Months Post-E-commerce Implementation

Client Name: Name Hidden to Maintain Privacy

Overview:

Bharat Go Digital had been managing the SEO strategy for a B2C client dealing in high-cost products. Over the past year, we focused on lead generation as the primary means of driving sales, with potential buyers making inquiries before finalizing purchases. While this model was effective, the client expressed a desire to move to a fully functional e-commerce platform to streamline sales and offer direct purchasing options to their customers.

In July, the decision to transition from a regular website to an e-commerce platform (WooCommerce) was executed, aiming to cater to direct sales while still maintaining a strong focus on SEO and lead generation. Although the client was initially doubtful about whether customers would place orders directly, the results surpassed expectations.

The Challenge:

• High-Cost Products: The products offered by the client were expensive, and typically, customers preferred contacting the company before finalizing purchases.
• Uncertainty with E-commerce Transition: There was concern over whether customers would directly complete transactions on an e-commerce website without the traditional lead generation approach.

Solution:

Bharat Go Digital decided to:

1. Implement WooCommerce: A robust e-commerce platform that allowed customers to directly place orders.
2. Continue SEO Efforts: To drive organic traffic to the website, ensuring high visibility in Google Search including Google Shopping section. 
3. Testing and Refinement: A testing phase was initiated to observe user behavior and optimize the checkout experience.

Results:

Within 4 months of launching the WooCommerce website:

• Direct Orders: 189 direct orders were successfully placed via the website.
• Total Revenue from Direct Orders: INR 39,54,631.10 worth of products were sold through the e-commerce platform.
• Overall Sales: Including sales initiated via inquiries, the client achieved a total revenue of over INR 1.5 CR in just 3 months.

Key Takeaways:

• E-commerce Success with SEO: By maintaining a strong SEO presence, the client was able to attract high-intent users from Google Search, leading to a successful transition from lead generation to direct sales.
• Customer Confidence: Even with high-cost products, customers were willing to make direct purchases via the WooCommerce platform, eliminating the need for additional touchpoints.
• Increased Revenue: The e-commerce platform not only streamlined the purchasing process but also led to a significant increase in revenue within a short period.

Conclusion:

This case study demonstrates how a well-planned transition to e-commerce, backed by a solid SEO strategy, can lead to increased direct sales and revenue growth, even for high-cost products. Bharat Go Digital’s strategic approach helped the client successfully adapt to a new sales model, achieving remarkable results in just three months.

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