What is AISO – AI Search Optimisation

Search is changing. Fast.

More people are turning to ChatGPT, Gemini, and other AI tools instead of typing into Google. They ask questions, get direct answers, and often never click a link.

If your brand or product isn’t part of those answers, you’re missing out.

That’s where AISO — AI Search Optimisation — comes in. It helps your brand show up in responses generated by tools like ChatGPT. In this guide, we’ll explain what AISO means, why it matters, and how you can start using it to your advantage.

What is AISO?

AISO (AI Search Optimisation) means making your content and brand visible inside large language models (LLMs) like ChatGPT.

It’s not the same as traditional SEO, which focuses on ranking websites in Google. AISO is about helping AI models know your brand so they can mention it when people ask for recommendations, tools, or product ideas.

Let’s break it down.

Why AISO is Important in 2025 (and Beyond)

• ChatGPT and other tools are now go-to options for search.

• Many users don’t scroll anymore — they just read the AI’s reply.

• AI picks brands it “remembers” from trusted sources, not just from who ranks on Google.

• If your competitor’s name shows up and yours doesn’t, that’s a lost customer.

How AI Tools Pull Brand Info

AI models don’t work like search engines. They’re trained on all kinds of data and look for patterns. Here’s how they learn about your brand:

• Public websites (especially trusted ones)

• Wikipedia and Wikidata

• Product pages with structured info

• News, PR, blog posts, and reviews

• Forums like Reddit and Quora

• APIs and public documentation

• Plugins and web browsing (if enabled)

Example

Let’s say someone asks ChatGPT:
“Which protein powders are best for muscle gain in India?”

If your brand:

• Has clear product info online (with schema)

• Is listed in “top 10” articles

• Is mentioned in reviews or forums

• Is part of Wikidata

Then you’re more likely to show up in that answer.

5 AISO Basics Every Brand Should Focus On

1. Use Structured Data

Add schema markup (JSON-LD) to your website. Use types like:

• Product

• Organization

• FAQPage

• Author

This helps AI understand what your site is about.

2. Get Mentioned on Trusted Sites

AI trusts consensus. Try to:

• Get featured in product roundups

• Build PR backlinks

• Encourage real user reviews

• Add your brand to relevant directories

3. Add Yourself to Knowledge Sources

Submit your company to:

• Wikidata

• Crunchbase

• Product Hunt

These databases are often scanned by AI models.

4. Make Tech Info Public

If you’re a SaaS or app:

• Publish your API docs

• Share changelogs

• Submit integrations to platforms like Zapier

These actions make your brand easier for AI to learn from.

5. Write for Questions People Ask

Use headings like:

• “What’s the best tool for X?”

• “How does [your product] work?”

• “Which brands are popular in 2025?”

This mirrors how people speak to ChatGPT — which boosts your chances of being included.

Tools That Can Help

• Schema generators

• Brand tracking (Brand24, Google Alerts)

• Knowledge base platforms (Wikidata, Crunchbase)

• Brand SERP optimization (Kalicube)

• Entity SEO tools (InLinks)

Mistakes to Watch Out For

• Relying only on SEO — AISO is a separate track.

• Skipping external mentions — AI looks at more than just your site.

• Forgetting structured data.

• Writing generic content with no brand focus.

• Ignoring platforms like Wikidata or Reddit.

Who Should Care About AISO?

If your audience uses AI tools like ChatGPT, AISO matters to you. This includes:

• SaaS tools

• D2C brands and eCommerce stores

• Coaches, creators, and consultants

• Local service businesses

• Anyone offering a product or service online

Want to Show Up in ChatGPT?

If people ask ChatGPT for suggestions in your niche, you want your name in that answer.

We help brands do exactly that — by building the kind of digital footprint AI trusts.

Check this. For one of our brands, SEO Karo, our name is coming on Best SEO Agencies in Bangalore. 

AI tools are already replacing many Google searches. That means fewer clicks, but more direct answers. AISO helps you stay part of those answers.

Don’t get left out of the conversation. Start building your AISO strategy today.