Website Type: High-Cost Product E-commerce
Duration: Comparison of the Last 6 Months vs. Previous 6 Months
Contents
Background:
Bharat Go Digital set out to revamp the online visibility of a B2C e-commerce website specializing in high-cost products. Our primary goal was to maximize organic traffic from Google Search, focusing on building authority, reaching high-intent audiences, and strengthening customer trust. This involved implementing a comprehensive SEO strategy, optimizing content and technical aspects, and integrating effective backlinks and public relations (PR) tactics to support growth.
Challenges:
- High Competition in SERPs: Competing with established brands in a niche where trust is paramount, we needed to establish the site as an authoritative and trustworthy source.
- Low Initial Organic Traction: With minimal initial reach and engagement, the site faced challenges in attracting organic traffic.
- Backlink Deficiency: A weak backlink profile limited the site’s ability to rank higher for competitive terms, underscoring the need for a focused link-building strategy.
Strategy:
To address these challenges, we implemented a robust SEO plan with the following focus areas:
Content Optimization: We revamped product pages, blog content, and category descriptions to target high-intent keywords. This included detailed product descriptions, customer FAQs, and user-generated reviews.
Technical SEO Enhancements: Key improvements to site speed, mobile usability, and structural navigation were made to create a seamless experience, ensuring potential buyers felt confident navigating and engaging with the site.
On-Page SEO Refinements: Optimized metadata, added schema markup, and an internal linking strategy increased the site’s relevance and authority on Google.
High-Quality Backlink Building: A strategic backlink campaign was launched to build authority and increase domain strength. By targeting relevant and high-domain-authority sites, the backlink profile grew significantly, lending credibility to the site. We achieved this through:
- Guest Posting: Publishing valuable content on industry-specific blogs, linking back to key pages to drive authority.
- Resource Link Building: Getting featured in niche directories and resource pages that linked back to our informational content and guides.
- Influencer Outreach: Partnering with industry influencers to create authentic, valuable content, attracting both engagement and high-quality backlinks.
PR Campaigns for Brand Awareness: To support backlinks and improve overall brand recognition, we rolled out a targeted PR campaign. Key elements included:
- Press Releases: Announcing new product launches, seasonal promotions, and company milestones, which were picked up by various media outlets.
- Industry Features and Interviews: Securing placements in reputable publications through interviews and features, establishing the brand’s credibility in the space.
- Social Proof and Media Mentions: Leveraging testimonials and customer success stories on reputable third-party sites to build social proof.
Customer-Centric Content Creation: We developed high-value content like buying guides, comparison articles, and product reviews, which boosted on-page time and minimized bounce rates, further signaling the site’s relevance to search engines.
Results: Substantial Increase in SEO Metrics and Engagement
With this comprehensive approach, the website saw remarkable improvements in SEO performance over the last six months compared to the prior six-month period:
- Clicks: Increased from 7.54K to 21.7K, a nearly 3x growth, reflecting the effectiveness of keyword targeting, improved visibility, and user engagement.
- Impressions: Surged from 326K to 1.18M, representing more than 3.6x growth in reach, highlighting our ability to capture attention in search results.
- Backlink Growth: Through targeted link-building efforts, rankings and keyword performance improved. These high-quality backlinks also helped diversify traffic sources, enhancing resilience against search algorithm changes.
Key Takeaways:
SEO with Link-Building and PR Drives Exponential Growth: The coordinated effort between SEO, backlink-building, and PR helped establish a strong digital presence, driving significant increases in organic visibility and authority.
Backlinks Enhance Authority and Trust: High-quality backlinks not only boosted the site’s domain authority but also improved keyword rankings, leading to increased traffic. Collaborating with reputable sources in the industry helped position the site as a credible destination for high-cost products.
Public Relations Amplifies Brand Reach and Social Proof: PR efforts through press releases, industry mentions, and influencer engagement amplified visibility, building trust among potential customers and enhancing click-through rates.
Comprehensive Strategy is Key for E-commerce Growth: Combining technical and on-page SEO with strategic backlinking and PR helped deliver consistent results. These efforts, along with content tailored to user needs, increased engagement and improved brand perception.
This case study illustrates how Bharat Go Digital’s holistic SEO strategy, which integrated backlinks and PR with content optimization, significantly boosted a high-cost e-commerce website’s organic performance. Within six months, we saw impressive growth in impressions, clicks, and revenue, establishing the brand’s authority and proving that a multi-pronged approach is essential to achieving sustainable growth in a competitive market.
